The Token Behind the Invoice: How AI Pricing Is Rewriting the Agency-Client Relationship
Your agency sent you an invoice last month. There’s a number that’s not on it. It sits between the work
March 29, 2026
Sooraj Divakaran · Thinking
Your agency sent you an invoice last month. There’s a number that’s not on it. It sits between the work
If it’s free online, then you’re the product. I still remember reading the original blog post from Brian Acton, the
Tanmay Bhatt and his colleagues at All Things Small were brainstorming ideas for a new video with Cred’s marketing team
More than 70% of B2B marketers are expected to utilize third-party intent data to target prospects or engage groups of
Nearly two-thirds of marketers say they expect their content marketing budgets to increase in 2022. If you are part of
If I asked where I should go to get a well-rounded marketing education in India, where would you point me?
Each year, marketing publications publish content covering the year’s marketing trends. Most likely, half of it is nonsensical, while the
If you lined up all of the twentieth-century fiction works and asked which one is the most relevant now. 1984, by
If you believe you have a certain level of influence. The kind that inspires others to take action. Then you
There are two types of influencers: those who have actual influence and can inspire or guide the actions of others
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