The Token Behind the Invoice: How AI Pricing Is Rewriting the Agency-Client Relationship
Your agency sent you an invoice last month. There’s a number that’s not on it. It sits between the work
March 29, 2026
Sooraj Divakaran · Thinking
Your agency sent you an invoice last month. There’s a number that’s not on it. It sits between the work
There are thousands of startup accelerators in the world. Y Combinator is not the most funded, the oldest, or the
For fifty years, marketing had two sacred texts: the four Ps and STP — Segmentation, Targeting, Positioning. It was not
Content marketing. Content strategy. Content-led brand. These terms get used interchangeably. They shouldn’t. Here’s what separates the brands that build
If it’s free online, then you’re the product. I still remember reading the original blog post from Brian Acton, the
Tanmay Bhatt and his colleagues at All Things Small were brainstorming ideas for a new video with Cred’s marketing team
More than 70% of B2B marketers are expected to utilize third-party intent data to target prospects or engage groups of
Nearly two-thirds of marketers say they expect their content marketing budgets to increase in 2022. If you are part of
If I asked where I should go to get a well-rounded marketing education in India, where would you point me?
Each year, marketing publications publish content covering the year’s marketing trends. Most likely, half of it is nonsensical, while the
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