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Calculator · Content ROI

Content ROI Calculator

Most content teams report traffic and engagement. This calculator connects your content investment to pipeline and revenue — and identifies the single biggest lever to pull to improve your return.

Inputs required

6 numbers

Time to complete

2 minutes

Best for

CMOs, Founders

Updated

March 2026

What you will get

→

Monthly revenue attributed to content

→

ROI percentage on content spend

→

Cost per lead and cost per customer

→

Your single biggest lever to improve ROI

→

Annual compounding projection

Inputs

All-in: team, tools, freelancers, distribution
$
Sessions attributable to blog, SEO, content pages
% of sessions that become leads (form fills, signups)
%
% of leads that qualify as marketing-qualified
%
% of MQLs that become paying customers
%
Average revenue per new customer
$
Please fill in all six fields with values greater than zero.

Your results

—

Monthly revenue

—

Attributed to content

Content ROI

—

Return on spend

Customers / month

—

From content

Cost per lead

—

All-in content CPL

Cost per customer

—

Content CAC

Monthly leads

—

From organic content

Projected annual revenue

—

Annual content investment

—

Your biggest lever

—

—

How the calculation works

The calculator runs a full-funnel attribution model: Sessions × Lead rate = Leads → Leads × MQL rate = MQLs → MQLs × Close rate = Customers → Customers × ACV = Revenue.

ROI = (Revenue − Spend) / Spend × 100. The biggest lever is identified by comparing the relative size of each conversion rate input — the smallest rate has the most room to move the output.

B2B benchmarks to calibrate against

Visitor → Lead1–3%
Lead → MQL20–40%
MQL → Close5–15%
Content ROI (good)300–800%

ROI not where it should be?

The calculator tells you which lever to pull. The consulting work is about how to pull it — building the system that moves those conversion rates sustainably.

Talk to Sooraj →