Free Tool

Website Content Audit

Paste your website copy across three pages. Get a score out of 25 with a gap diagnosis per dimension — so you know exactly what to fix.

Select a page to audit

Include everything visible before the first scroll: headline, subheadline, intro paragraph, CTAs.

Include your full About page text, not just the headline.

Include service descriptions, process steps, and any outcome-oriented language.

Paste content in at least one page to run the audit.

Audit Results

0/25

Score by dimension

Biggest lever

Page pulling the score down most

How the scoring works

Clarity

Does the copy state what you do and who you do it for — immediately, not after three paragraphs?

Positioning

Is there a distinct POV or named approach — or does it sound like every other site in the category?

Proof

Are claims backed by specific numbers, named outcomes, or real client signals?

CTA Strength

Is the next step explicit and specific? A ready visitor should never have to figure out what to do next.

Audience Specificity

Is there a named ICP — a job title, a company stage, a specific situation — or just "businesses and brands"?