Digital Marketing

Marketing Culture

Advertising

Marketing Culture: Death of the Postman

Many moons ago in the initial days of marketing career,

Advertising Work

Advertising

Does Advertising Work?

Rand Fishkin posted an essay a few months ago on

Learn Digital Marketing

Digital Marketing

How to Learn Digital Marketing?

Let me begin with a disclaimer: I do not have

Account Based Marketing in India

B2B Marketing

What’s Next for Account-Based Marketing in India?

Account-based marketing has seen many changes over the last two

Future of Account Based Marketing Platforms

B2B Marketing

The Future of Account Based Marketing Platforms

It was Alan Kay who said, “We cannot predict the

Building Your Marketing Career

Advertising

First-Principles for Building Your Marketing Career

Most us probably heard about first-principles thinking for the first

MQL is Dead

B2B Marketing

MQL is Dead

Todd Berkowitz, Practice Vice President at Forrester, in his 2017

Marketing Feedback Loop

Advertising

Marketing Feedback Loop: Making Sense of Marketing Data

Among the many downsides of being a marketing professional is

How to Create a Marketing Manifesto?

Have you been to one of those workshops where they

Global Maxima

Advertising

Marketing Choices: Solving for Global Maxima

Have you spent days and weeks working on a campaign