15 Best Marketing Books to Read in a Lifetime
I began reading books when I was in my early twenties, thanks to my business school’s extensive library. Needless to
July 29, 2021
Sooraj Divakaran · Thinking
I began reading books when I was in my early twenties, thanks to my business school’s extensive library. Needless to
Many moons ago in the initial days of marketing career, I used to manage print advertisement. The drill was straightforward: brief
Rand Fishkin posted an essay a few months ago on how something is wrong with the advertising industry. Okay, I
Let me begin with a disclaimer: I do not have a professional marketing degree like you. I had the same
Account-based marketing has seen many changes over the last two decades since its inception in 2003. Don Peppers and Martha
It was Alan Kay who said, “We cannot predict the future, but we can invent it—and we better start now.”
Most of us probably heard about first-principles thinking for the first time after listening to Elon Musk’s interview. It piqued
Todd Berkowitz, Practice Vice President at Forrester, in his 2017 article, wrote that MQLs are going to die a slow
Among the many downsides of being a marketing professional is that your work is often subjected to scrutiny. Everybody from
Have you been to one of those workshops where they asked you to write a mission statement? I have been
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